Digital Marketing & Branding Executive

Digital Marketing and Branding Executive

Guitar Head is a guitar education brand selling products through e-commerce platforms. We specialize in digital marketing and online branding.

You can learn more about us here – www.theguitarhead.com

We are looking for a talented Digital Marketing & Branding Executive to undertake marketing projects. You will organize creative campaigns and promotional events that can make a difference for the company’s success according to trends and customer requirements.

The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Tasks Involved

• Create awareness of and develop the brand
• Organizing product launch across various sales channels
• Email Marketing
• Writing and proofreading creative copy
• Managing advertising campaigns on various digital platforms
• Monitoring performance
• Conducting research and analysing data of customer feedbacks
• Run social media channels to enhance audience engagement

Your role will grow as the company grows but will remain in the same realm of work. Hence, adaptability to changes is key.

Required Skills

• Excellent writing and grammar skills
• Good teamworking skills
• Good problem-solving skills
• Strong attention to detail
• Familiarity with social media and web analytics
• Communication skills and networking ability
• Strong organizational and time management activities
• Proficient in MS Office and marketing software
• Good perseverance and motivation

Company Culture

We are a team of six working out of 91 Springboard Indiranagar. We come in early at 8:00 am and leave at 2:30 pm to avoid the rush hour traffic. Less important tasks may need to be completed in the evenings. The timings may change with further growth.

The core values we believe in:

• Constant Growth and Improvement
• Extreme ownership
• Lateral thinking and Resourcefulness
• Competitiveness

Why GuitarHead?

Guitar Head is a young company in the booming industry of digital marketing and online sales. Coming from humble beginnings, Guitar Head has quickly revolutionized the Guitar Education industry through innovative products and marketing. 
We took boring guitar books and added a hint of fun and flavor to it - and people loved it! That summarizes our product and culture. 
As a young and vibrant team - we take pride in being different and unique. 
We use our different personalities to create a rapid-paced company. We let each team member excel in being them and bringing their own flavor to the table. This lead to a team that's a cocktail of ambition, the efficiency with a hint of craziness.
And this is why we hire people largely based on personality. Our hiring process is 80% personality and 20% skill. We believe the right person can learn anything rather than hiring a skilled person who we don't go along with.
With no complex corporate ladders and hierarchies, we see each team member as valuable human being and not an expendable robot.
So here's me calling the crazy few with uncontrollable ideas - drop the idea of being a part of an elaborate machine and excel as "you" with Guitar Head.