Marketing Associate

About Artivatic:

Artivatic is a technology startup that uses AI/ML/Deep learning to build intelligent products & solutions for finance, healthcare & insurance businesses. It is based out of Bangalore with 20+ teams focus on technology. Artivatic building is cutting edge solutions to enable 750 Million plus people to get insurance, financial access, and health benefits with alternative data sources to increase their productivity, efficiency, automation power, and profitability, hence improving their way of doing business more intelligently & seamlessly.

Artivatic offers lending underwriting, credit/insurance underwriting, fraud, prediction, personalization, recommendation, risk profiling, consumer profiling intelligence, KYC Automation & Compliance, automated decisions, monitoring, claims processing, sentiment/psychology behavior, auto insurance claims, travel insurance, disease prediction for insurance and more.

Responsibilities

- Develop a marketing communications plan including strategy, goals, budget, and tactics

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media

- Coordinate all public relations activities

- Direct social media team to engage audiences across traditional and new media

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Manage media inquiries and interview requests

- Create content for press releases, byline articles, and keynote presentations

- Monitor, analyze and communicate PR results every quarter

- Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness

- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Requirements :

- Proven working experience in public relations required

- Proven track record designing and executing successful public relations campaigns at both a local and national level

- Strong relationships with both local and national business and industry media outlets

- Developing collateral for marketing & sales

- Good Visual & Presentation Skills

- Fair understanding of BFSI /Healthcare space for presentation

- Creative writing for business communication

- Understanding of B2B marketing /sales collateral

- Technology Knowledge to mix with product marketing

- SaaS/Software/product presentation skills

- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews